How Landscaping Might Offer Your Business a Competitive Advantage this Summer

As the state of Colorado moves through its phased reopening, business owners and their customers are trying to figure out what the “new normal” might look like. As you consider reopening your business safely and effectively, you’re undoubtedly looking for new ways to attract customers and offer them a comfortable environment. If you haven’t considered it already, working with a landscaping company in Greeley like Pribble Lawn and Landscaping might be just what you need.

Landscaping To Promote Social Distancing

By now, we’ve all seen or heard about the idea of social distancing. It’s taking many different shapes and forms, and many businesses in Greeley and across Colorado are having to come up with creative ways to support these safety measures.

Rather than rely on tape or paint on the ground, your landscaping could be redone to help similarly. For instance, restaurants with outdoor seating could install garden beds as a way to create natural separation between diners. For retail businesses, having an inviting outdoor area allows your customers to shop both inside and out, distributing the number of people patronizing your store.

Attract More Customers

Especially in the summertime, people want to spend their time outside to enjoy that brilliant Colorado sunshine and those cool summer breezes. But with the world we find ourselves living in, and the complications therein, many now have a renewed appreciation for spending time outside. Whether it’s taking more walks, or just as a way to get away from some of the stress and uncertainty, many in Colorado are turning to outdoor spaces for relief.

If your business has an outdoor area, revitalizing or reimagining your landscaping is an easy way to bring new customers in. For some, the mixture of an outdoor seating or waiting area, paired with a business they trust can offer them a place to relax, and maybe even unwind a little bit. For those who may not already know about your business, advertising that you have a new outdoor area might draw in new customers. Offering them a place to support a local business while getting outside is an ideal combination right now!

Distinguish Yourself From Competitors

Greeley isn’t the small town it once was, which means that no matter the business, no matter the industry, it’s very likely that you’ve got a competitor in town. But when you’ve reached a stalemate on pricing, customer service, and even Google reviews, you need something to differentiate yourself from the competition.

Landscaping could be just the thing you need to help your business stand out. It’s natural for customers, and even employees, to feel more confident working with a business who takes care of their grounds. After all, appearances go a long way, and if your business is the best-looking one on the block, you’ll naturally see more foot traffic.

Improve Productivity

Whether you were able to keep your business open during the more restrictive period of social distancing or not, you and your staff are likely anxious to get back to work. So when everyone on your team is ready to be their most productive, make sure you can support their work. Landscaping has been shown to help employees maintain, and even improve, their productivity levels. That’s because even spending as little as 15 minutes a day can help improve their mood, and some studies have found that just working near a window that faces a landscaped area can offer the same benefits.

A well-landscaped work area can keep your employees focused and happy, ensuring that you outproduce and outperform your competitors.

Invest in the Environment and the Economy

The events that have unfolded over the last few months have left people more aware than ever of the importance of the local environment and economy. As small businesses struggle to make sense (and cents) out of all of this, their customers are looking for new ways to support them. Investing in landscaping then is a great way to care for both of these issues. Good landscaping can reduce your water usage, which is especially valuable in a drought-prone region like Northern Colorado. Similarly, good landscaping also means that a business is supporting local landscapers like us.

Now more than ever, customers will look at how a business responded to the challenges of the last few months as a metric of whether they patronize that business or not. If a business can point to its actions that protected its employees, and even supported other businesses, customers will return the favor.

Choose Greeley’s Trusted Landscaping Company

A little landscaping can go a long way for your business or commercial property. With more than 20 years of experience, we’re the go-to choice for Greeley when they need landscaping. Give us a call today and find out more about our landscaping design and installation services.